5 Earthy Color Pallets to Showcase Your Brand

5 Earthy Branding Color Palettes for Down to Earth Brands

When it comes to branding, colors play a crucial role in communicating your brand's personality and values. Different colors evoke different emotions and associations, which can influence how people perceive and interact with your brand. For down to earth brands that prioritize authenticity, calmness, and simplicity, earthy colors offer a perfect palette to showcase their values. In this blog post, we'll explore 5 earthy branding color palettes that can help down to earth brands create a calm and authentic brand identity.

What Are Down to Earth Brands?

Before we dive into the color palettes, let's first understand what we mean by down to earth brands. These are brands that value simplicity, honesty, and authenticity over flashiness and hype. They focus on delivering genuine value to their customers and building long-term relationships through trust and reliability. Examples of down to earth brands include outdoor and adventure brands, health and wellness brands, eco-friendly and sustainable brands, and natural and organic brands.

Why Authenticity Is Important

Authenticity is a core value for any brand. Showing up as a genuine and honest brand helps customers to trust you. Authenticity helps you stand out in a world where many brands use gimmicks and hype to get attention. When customers feel that a brand is authentic, they are more likely to trust it, recommend it to others, and become loyal customers.

What is Considered an Earthy Color?

Earthy colors are colors that are inspired by nature. They include shades of brown, green, blue, and gray, and they evoke feelings of calmness, simplicity, and authenticity. Earthy colors show authenticity because they are associated with natural and organic materials, which are often seen as more genuine and trustworthy than synthetic materials. By using earthy colors, down to earth brands can communicate their commitment to authenticity and simplicity.

5 Earthy Branding Color Palettes for Your Authentic Brand

1. Forest Green and Brown: This palette is perfect for outdoor and adventure brands that want to showcase their connection to nature. Forest green and brown are natural colors that evoke the feeling of being in a forest or a natural park. Use forest green as the primary color and brown as the secondary color.

Primary Color: #228B22 (Forest Green)

Secondary Color: #8B4513 (Brown)

2. Ocean Blue and Sand: This palette is ideal for beach and coastal brands that want to evoke a sense of calmness and relaxation. Ocean blue and sand are natural colors that evoke the feeling of being by the ocean or a natural beach. Use ocean blue as the primary color and sand as the secondary color.

Primary Color: #0077be (Ocean Blue)

Secondary Color: #e6c297 (Sand)

3. Olive Green and Gray: This palette is perfect for eco-friendly and sustainable brands that want to showcase their commitment to the environment. Olive green and gray are natural colors that evoke the feeling of being in a natural environment. Use olive green as the primary color and gray as the secondary color.

Primary Color: #556B2F (Olive Green)

Secondary Color: #808080 (Gray)

4. Mustard Yellow and Taupe: This palette is ideal for natural and organic brands that want to showcase their connection to nature. Mustard yellow and taupe are warm colors that evoke the feeling of being in a natural environment. Use mustard yellow as the primary color and taupe as the secondary color.

Primary Color: #FFDB58 (Mustard Yellow)

Secondary Color: #483C32 (Taupe)

5. Terracotta and Cream: This palette is perfect for health and wellness brands that want to evoke a sense of calmness and relaxation. Terracotta and cream are warm colors that evoke the feeling of being in a natural environment. Use terracotta as the primary color and cream as the secondary color.

Primary Color: #E2725B (Terracotta)

Secondary Color: #F5F5DC (Cream)

Earthy colors offer a perfect palette for down to earth brands that want to showcase their authenticity, simplicity, and commitment to nature. By using earthy colors, brands can evoke emotions and associations that resonate with their target audience and help them stand out in a crowded market. Whether you're an outdoor brand, a beach brand, an eco-friendly brand, a natural brand, or a health and wellness brand, there's an earthy color palette that can help you create a calm and authentic identity.

xoxo

-Jess